It is a trademark term that ReviewBoost.com came up with when we were searching for a better way to say “We publish the positive reviews about businesses on the Internet”, nothing more! We want every opinion to be heard (easy to see, most of the reviews on the small businesses are negative, not many people actually care to go online and write a good review when everything is just fine!!), and that is why we help businesses by promoting their customers views on the Internet. I think any service who is attempting to do what we do should present people with a fair assessment of a product or service; otherwise it will end up being a “nofollow” blog comment on a huge blog that holds no value.
Syndicating reviews? What is it?
Asking it again won’t change the answer, but I like to repeat things over and over and over again–”It is a process of converting (almost) useless over-the-website testimonials to reviews that are read by people who are searching for services”
How does it work?
Now you’re talking!
How is it important for businesses?
Nikesh Arora (President, Global Sales Operations and Business Development at Google) had quoted (Marketing Society Annual Conference) that “there is an online review written somewhere on the web in every 5 seconds”, and that was about 2 years ago. Not enough can be said about how human beings like their voices to be heard. It started with blogs, then social networking sites like Orkut and the beat just goes on. Consumers are continuously using the various products and services that are flooding the market, and writing reviews on the Internet is the fastest way people can communicate their thoughts about those products and services.
Do Online Reviews increase customers for a business?
Good Online reviews not only convert the customers looking for products and services online, but they also help retain the existing customers for a business. Not all businesses are bad, but why do all the businesses have negative reviews? It is obvious that businesses have thousands of customers coming in, but only few of them decide to go online to write bad reviews. Lots of times, it is the competitors who decide to stay up late in the night and write reviews about fellows!! It is happening all the time no matter we want to believe it or not.
Let us look at a Scenario:
The first time ever I had decided to buy a website domain for myself, I decided to see what people are talking about each of the companies. After a day or two of search, I was so confused that I was thinking about hosting it for myself using my old desktop. Long story short, I ended up buying a service, andI am happy with their services for 2 years now. The same service had (still has) so many bad reviews on the Internet when you Google it with their name.
Bottom line: Reviews are good for the business, and syndicating the reviews on the internet has far more impact on business online reputation than probably any other thing. If you think you’re business drives lots of customers from the Internet, then you should worry more about how you look online rather than where you are online!!
